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| Declining prospects | Erosion in the effectiveness of marketing channels | Lack of cohesive systems or best practices | ||
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Aggregate file size decline
over the last 8 years =
-20%
-1 million potential contributors -$30/-$40M annually |
Continued decline in offline marketing tactics to raise prospects and revenue: pledge and DM.
Stagnation of online marketing channels |
No centralized
Best practices
for now or the future.
Branding Infrastructure Lack of efficiencies
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| Participating Stations | ||
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 |
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| National Marketing Reference Database of donors and revenue metrics | Quarterly Reports: Analyze high yield activity and shared efficiencies based on data driven approach | Actionable and timely data delivery to foster collaboration and reduce fundraising costs |
| Contributor Development Partnership Services | ||
Key high yield metrics will be reported on quarterly
Participating stations benefit from actionable, timely and collaborative delivery of results
|
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| Stations: Participants and primary beneficiary | ||
PBS goals:
|
 |
Major Market Group goals for 2012-2014:
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| CPB goals: Increase efficiency of investment in stations | ||
 |
Early adopter station:
Station advisory group:
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